Why Career in Digital Marketing is highly rewarding
Before trying to understand why a career in Digital Marketing is a highly rewarding career, it is important to first understand how marketing strategies have changed these days and what space Digital Marketing occupies in the new marketing scenario.
By its definition, Digital Marketing means trying to sell a product or service through various digital platforms like Facebook, Google, Twitter, Instagram, LinkedIn, WhatsApp, etc.
With the advent of smartphones, very high mobility, and because of present hectic lifestyles, traditional methods of advertising like Newspapers, TV ads, etc are slowly becoming redundant. Instant access to information in a concise manner has become the norm for today’s generation in the movie.
This is where Digital Marketing scores over all other forms of marketing. Digital Marketing makes it possible for a manufacturer or a service provider to stay in touch with anybody having a smartphone through various Social Media Platforms in real time. Various digital analytic tools have made it possible for marketing professionals to determine the effectiveness of digital marketing campaigns in great detail and in real time. Consequently, there is a heavy shift towards digital marketing as compared to conventional methods of marketing.
This has created a huge demand for prod Professionals trained the field of digital marketing in particular and in the IT field in general. Hence, professionals trained in the field of Digital Marketing are not only in great demand, but they also have the following additional advantages:
- Increased job opportunities,
- Increased business opportunities,
- Higher salary,
- Flexible timings and place,
- Job placement & Certification,
- Not necessary to go for very higher education.
Hence, a careful analysis if this article shows that a Career in Digital Marketing is a really rewarding career opportunity even for those young learners who are just out of school! Sectors like retail, insurance, finance, travel and tourism, and even education have great potential for professionals experienced in the field of Digital Marketing.
Indeed, a career worth pursuing.