LinkedIn is a social network for the business community. Started in 2003, this online site is a place where professionals connect with their past and present colleagues, increase their business connections, network within their industry, discuss business ideas, search for new jobs and potential employees.
On LinkedIn, professionals create resume-like profiles that allow other members to learn more about their business background, areas of expertise and groups or organizations they belong to. After creating a profile, users can add other users to their network.
The profiles also include options for including status updates that let those in a user’s network know what they’re working on and when they might be traveling, or offer advice when needed. There is also a feature that allows those not signed in to LinkedIn to view parts of the profile the user deems allowable.
LinkedIn’s main features include:
Keep In Touch: With people changing jobs so often, LinkedIn gives users the opportunity to stay updated on where those in their professional network are working and how to contact them.
Get Help: When a user’s immediate network of contacts can’t help with a business problem, Linked In’s tools — Answers and Groups — lets them connect with experts through trusted introductions.
Search For Jobs: LinkedIn Jobs lets users search thousands of employment listings, with options for filling out applications directly on the site. The application and LinkedIn profile are then sent directly to the potential employer.
Hire New Employees: Hiring managers can use LinkedIn to find the candidate with the specific skill set and necessary experience. Currently, LinkedIn currently has an excess of 160 million members in 200+ countries. LinkedIn members include executives from almost all Fortune 500 companies, and its corporate hiring solutions are used by 82 of the Fortune 100 companies
Why use LinkedIn for business:
LinkedIn is best for any digital marketing course.
LinkedIn has some amazing statistics to convince anyone that it is one of the preferred platforms for any businessman for business promotion.
When you pursuing any digital marketing certification you must know all the basic details about LinkedIn because it is very useful for your business.
Worldwide 610 million professionals use LinkedIn. 4 of 5 LinkedIn members are business decisions in their business. LinkedIn members have twice the buying power as compared to the average web user. And, finally, it is the number one platform for B2B lead generation, as rated by marketers.
What can your business accomplish with LinkedIn?
Whether you want to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn can connect your brand with more than 600 million professionals across the globe.
In fact, many marketers say: If I have to choose between using only one social networking site for my business, from Twitter, Facebook, YouTube, and other social networking sites, I would choose LinkedIn anytime. I still love these other social networking sites, but LinkedIn is by far the most powerful for your business and career.
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LinkedIn and How to use it for your benefit