The Importance and Benefits of Local Marketing and Local Marketing Strategies?
A business that is local to a specific area is not able to compete directly with a larger competitor. A local company needs a targeted marketing strategy to attract new customers who may not be aware that there is a local specialty business in the area. Local marketing can be done both in person and online. One needs to determine the local marketing strategies most beneficial for a particular business.
The Most Basic Type of Local Marketing
The most basic type of local marketing is to use a business card. You can give these out as you meet new people or begin work projects. This enables the individual to refer to your business, website or phone number when future contact is necessary. You also need to design a specialized online local marketing strategy to complement your offline marketing strategy, we all know the majority of people search the internet to learn more about companies they are evaluating doing business with.
Search Engine Marketing
If you want to attract new customers online, you will need to use local marketing strategies that are part of a search engine marketing, or SEM, for your business. The main focus of a local online marketing strategy is to first determine all of the local keywords for your business. These keywords need to be specific to your area of operations to attract local customers. This is also known as location-based keyword usage. Your site should have keywords that include your city, county or geographic area.
Keywords and phrases should be included on every page of the website. This will increase your site’s ranking when potential customers do local searches. The way that Interactive marketing
is changing local businesses is starting to get a marketing advantage. Many times when people search for a product or service online, local businesses will appear on the first page. The goal is to have your site appear on the first page of search results when keywords for your local area are entered. The use of local keywords will differentiate your site from the sites of competitors who are in other locations. One could survey some of the local customers to see what types of search terms they would use to find your particular kind of business.
If any of these keywords are not already on your site, then you can add them to increase your visibility when a prospective customer does a local search online. The use of offline and online local marketing is important for a small business that has a need to attract more customers. Local marketing is a great way to gain customers in the surrounding area who may see your business as a better option.
Internet Marketing Strategies for Local Businesses
Every town has its share of national retail chains, but the heart of the business community is always made up of local businesses. If you’re the owner of one of those businesses and want to compete with the household names, you need to reach your target audiences where they are. These days, that’s the internet. Consumers regularly turn to the web to find local businesses that offer what they want. What’s more, mobile devices are becoming increasingly popular among all demographics, making it possible for you to reach potential customers on the go. While there’s still a place for traditional marketing, internet marketing is fast becoming the standard method of reaching new customers for local businesses.
Various Social Media tools are also highly effective tools for local online marketing. How these tools can be used is described below:
Social media has revolutionized marketing. Through Facebook, Snapchat, and Instagram, small business owners have the opportunity to promote their businesses in their locality in ways they could not even imagine prior to the introduction of social media. Here are some timely tips on how to use social media to market business locally.
1.Facebook for Local Marketing
Facebook is one of the largest social media platforms today. It makes it possible for businessmen to promote their business to a large number of potential customers at the same time. There are several strategies a businessman can use to make Facebook work for his business.
First, you need to create a business Facebook page to increase the local presence of your business. The only way to get clients from Facebook is by having a business page on the platform. Make sure to use location tags and that your business features in the local business category. This way, people in your area can find your business when searching for services or goods related to your business. Also, use Facebook events when running events for your business. One could also use the Facebook nearby places feature. This is how to use social media to build a local business.
2.Instagram for Local Marketing
It is also possible to use Instagram to market a local business by tagging the location in all the posts. For instance, restaurants will always post photos and tag their location so that their audience will know where they are located. This location feature can be used for any type of business that has an Instagram page. Encourage your clients to use geotags too since all posts with geotags to your page will always appear on your page which helps to increase brand awareness online.
Location-based hashtags can also come in handy. Hashtags are used on Instagram to find products, businesses, and services. Therefore, using local hashtags for your business will make it easier for Instagram users to find your business.
3.Snapchat for Local Marketing
Used the right way, Snapchat can be extremely useful for local marketers. This can be achieved through the use of Geofilters. These act as stamps which will feature at the top of the users’ snaps whenever they are in your Business area hence the tag ‘Geofilters’.By creating a Geofilter for your business, you make your business visible to anyone using Snapchat in your locality. However, managing these filters requires more effort than the first two local marketing social sites. There are different types of filters you can create but you will need to get approval from Snapchat before you can create them.
4. Twitter for Local Marketing
Twitter can help a businessman reach new local customers. In fact, may barbershops, restaurants, and chocolate shops have successfully used Twitter to increase their businesses. One of the ways to reach a local audience is to search for hashtags that are popular in your locality. Using these hashtags allows you to appear in “what’s trending”. This can help increase your account followers and brand awareness. You can also run Twitter ads targeting people in your area.
5. LinkedIn for Local Marketing
Having a LinkedIn profile can help s small business owner drive traffic to their business. You can do this by establishing yourself as a local expert. This will prompt potential customers looking for whatever product or service you offer to come and check you out. To do this, have a complete profile and make sure you’re listed as the business owner. Next, start sharing industry related content to help you stay top-of-mind. Make sure to share blog posts, photos, and publish articles on LinkedIn. Makes sure to ask people to come and check out what you have to offer.
Local internet marketing doesn’t have to be complicated. It can be the perfect way to talk to your customers in a personal, friendly and community-focused way. The relatively low cost of social media can make it an excellent marketing tool to share promotional messages, and (once you’ve explored it a bit) it can be very easy to use.
How to do Local Marketing Online